About the Author

Crystal is an Executive & Enterprise Coach, speaker, and author who helps leaders and teams understand the complexities of modern organizations. With years of experience in hospitality, technology, human capital management, and finance, she’s built a reputation for creating sustainable change by focusing on the people at the heart of the work.

Crystal doesn’t just offer solutions—she helps individuals and groups discover their own. Whether coaching a team to streamline processes and cut costs or mentoring a leader through the challenges of driving cultural transformation, her approach is always grounded in building trust and fostering authentic connections. Her CHARM framework is more than a tool—it’s a philosophy that guides her work, helping people align their strengths, overcome barriers, and create lasting results.

She’s helped teams tackle everything from breaking down silos that delay progress to introducing agile practices that improve efficiency and collaboration. Crystal also works one-on-one with leaders, guiding them to step into their roles and navigate complex cultural dynamics confidently.

Her upcoming book captures these lessons, sharing stories, strategies, and insights from her journey. It’s a practical guide for Change Catalysts, Managers, Executives, and anyone ready to take bold steps toward creating meaningful change.